Today, you deserve more than a few photos, a hastily written description, and a listing on the MLS to sell a home. You’ll need some creative marketing strategies and some well thought-out online marketing, because 89% of home buyers begin their search online. Done right, online marketing can be a highly effective sales tool. So check out these marketing strategies for home sellers in Bentonville, Fayetteville, or Northwest Arkansas.
(Watch my Pre-Listing Guide Here to see my Complete, Proven Marketing Approach.)
First Things First
Of all the marketing strategies for home sellers, preparation is perhaps the most important and most often slighted. So marketing begins before the actual marketing. That critical preparatory marketing includes:
MAKING NEEDED REPAIRS AND IMPROVEMENTS
The problem here is that if you’ve lived in the home any length of time, you’ve grown accustomed to a lot of things buyers will view as problems, such as that dripping faucet and sticking door. So you’ll need to do a critical walk-through – or better yet ask a friend to help you find problems – and then take care of everything that needs attention.
DECLUTTERING AND DEPERSONALIZING
Certainly, you’ll need to declutter, but a big part of the process is also depersonalizing. You have to do more than just get rid of all the junk and tidy up. You also need to remove everything marks the house as your home, for example, family photos and idiosyncratic art. Strive to make your home a blank canvas that buyers can envision as their own home filled with their belongings.
STAGING
These days, you simply must do some staging because most other sellers are. There is, though, a lot more to staging than just rearranging furniture, and that’s why it’s best to hire a professional staging service. (Ask me for recommendations) The goal is to present your home in its best light and showcase the most appealing features. Also, don’t neglect outdoor staging, which means creating great curb appeal.
Online Marketing
(Watch my Pre-Listing Guide Here to see my Complete, Proven Marketing Approach.)
The tried-and-true online marketing strategies are many and varied for home sellers in Bentonville, Fayetteville, or Northwest Arkansas, but here are a few of the most effective:
CREATE A PROPERTY-SPECIFIC WEBSITE
A strong marketing strategy is to create a website for the house you’re trying to sell, one that is dedicated to that listing alone. On that site, you should include a photo gallery, a complete written description, and some video. Then you need to share the link with as many people and on as many relevant sites as possible.
CREATE A VIDEO TOUR
Virtual/Video tours are big these days, and most home shoppers want them. After creating your property-specific website, you can post the tour there. This will allow prospective buyers to tour your home from the comfort of their living room, and they are one of the most powerful marketing strategies for home sellers in NWA.
USE SOCIAL MEDIA
Be sure to share your site URL and listing photos on all your social media channels. If you have some extra cash, you can use targeted ads like Facebook ads to get your home for sale in front of the exact people who would be interested. Or just use an agent that includes this in their listing package. (The typical reach for my Facebook Ads is about 50,000 people here in Northwest Arkansas.)
USE ONLINE CLASSIFIED ADS
And don’t neglect to place classified ads on sites like Craigslist or Facebook Marketplace. These still work because many people go there first when they’re looking for a specific item, including a home to buy. Besides, it costs you very little if anything and all it takes is some copywriting skill in creating the ad.
Partner With a Good Agent
Solid marketing strategies for home sellers in Bentonville, Fayetteville, or Northwest Arkansas can make the difference between selling or not selling and can even mean Tens of Thousands of Dollars in higher sale price. Still, marketing your home becomes much easier when you can nail the current market. And that’s where your agent comes in. To find out how a good agent can help you market your home and help you get a better price, contact me today at (479) 777-3379!
At Fathom, we provide amazing marketing strategies for home sellers in Bentonville, Fayetteville, or Northwest Arkansas! I’m here to help when you are ready to sell!
Just book a FREE Strategy Session with me Here.
Watch my Pre-Listing Guide Here to see my Complete, Proven Marketing Approach.
You can also Check out My “Hidden Homes” Move-Up Program to Find Your Dream Home, before it even hits the market.