When you’re trying to sell, marketing – that is, drawing attention to your house – is one of the key things you have to do. The problem now is that the coronavirus pandemic has altered the real estate marketing landscape in some pretty significant ways. In addition, drawing attention to your for-sale house during the coronavirus may be a more important task than it has ever been. Let’s see how to draw attention to your Northwest Arkansas house during the coronavirus.
Deploy Virtual Marketing
The consensus among real estate pros is that if you want to sell your Northwest Arkansas house during the coronavirus, you absolutely must embrace and deploy virtual-marketing strategies and tactics. “Since most people who want to buy a home are hunkered down in their current home to avoid contracting the coronavirus, sellers must show off their properties virtually. . . The current situation has really accelerated the need and use of these tech tools.”
Some of the most important virtual-marketing tools and tactics are:
3D HOME TOURS
Quality listing photos have always been important, but 3D images may do an even better job. And during the coronavirus, more and more online home shoppers are clicking on listings with 3D images and 3D tours. Zillow data shows that “listings with 3D home tours saw 50 percent more site visitors and were saved about 60 percent more frequently.”
These require special cameras and apps to pull off, and its best to hire a company that specializes in these types of 3D Walkthrough Tours. Doing this will allow you to tell your home’s story effectively to buyers who never even have to step inside.
AGENT-LED VIDEO TOURS
Another strategy for drawing attention to your Northwest Arkansas house during the coronavirus is the use of an agent-led video tour. And here’s why . . .
“It’s one thing to view a video that shows an upscale kitchen. It’s quite another thing to be able to ask an agent in real-time via online video when the chef-quality stove was installed and if the counter is marble, granite, or quartz. In this case, video isn’t the only medium to deliver a message; an agent can offer additional content via the spoken word. Sellers and their agents are really getting creative to make sure homes are acceptable and viewable even if buyers don’t want to, or can’t, see them in person.”
Just make sure your agent has experience in the use of 3D home tours, and agent-led video tours. To learn more or to find an agent with this experience, call (479) 777-3379.
Be Authentic and Strive for the Human Touch
During this pandemic and the consequent lockdowns and quarantines, many people are starving for human contact and social interaction. So a good way to draw attention to your Northwest Arkansas house during the coronavirus is simply to be authentic and to strive for the human touch during all your marketing efforts. The goal is to try to connect with potential buyers in a more personal way.
You have a host of options here, but this could include your agent making selfie videos and injecting as much of a personal touch as they can. “Showcasing property using a selfie video,” experts say, “will actually be more appreciated than a really well-cut, glamorous property video because right now the entire world is looking for human moments that we can all share.”
Hire a Good Agent . . . Now
If you really want to draw attention to your Northwest Arkansas house during the coronavirus, don’t leave out the most important ingredient. And that is hiring a qualified local real estate agent who knows exactly what will work in your market. Find out today how I can assist you during this critical and unprecedented time. Send me a message or give me a call at (479) 777-3379.