You absolutely have to make your listing stand out in the marketplace. But that’s not the whole story. You have to make your listing stand out online where listings have exploded in the last few years. In fact, the National Association of Realtors maintains that of people 36 years old and younger 99% do their home shopping online. They peruse listing photos, assess neighborhoods, and compare houses all online. So because you must make your listing count online, here are 6 ways to make your property listing stand out in Northwest Arkansas.
And be sure to watch my “Pre-Listing Price Accelerator” Guide Here to go Beyond These Tips and Maximize the $$$ from Your Home Sale.
1. Stage It Well
Don’t stick photos of empty rooms in your listing. If you want your property listing to stand out in Northwest Arkansas, you’ll have to stage those rooms. Staging will help you sell faster, as well as increase the perceived value of your property. When rooms are staged, it also allows potential buyers to envision the house as a home they could live in. On average, staged homes sell for 17% more than those that aren’t staged and sell 87% faster.
2. Use Plenty of Professional-Quality Photos
Any listing requires great photos, but it’s even more critical with online listings because buyers may never see the property in person until the very end of the buying process. Further, people spend more time looking at listing photos than they do reading the description. So using professional-quality photos will make your property listing stand out in Northwest Arkansas. The better the photos – both in quality and with respect to right views – the more your listing will stand out from all the others.
3. Social Video Advertising
Most Real Estate agents use the buzzwords of “Social Media” to say they will promote your property. But the truth is that very few people will see a post on an agent’s business page. The algorithm barely pushes that content out at all. Even if there are quite a few “followers” of the page, most of them will never have it scroll across their feed.
In order to truly be effective, your Real Estate Professional should have a paid advertising strategy across multiple Social Platforms. And I’ve found video to be the most efficient way to capture attention toward a home listing. My clients can expect a full HD video walkthrough to be delivered to over 40,000 Facebook and Instagram users for every home I list. See some of these results below:
4. Emphasize and Highlight Best Features
You should always emphasize and highlight only what is best, the truly appealing features, in your home. Your agent can help you identify the features and attributes that will appeal to buyers most and then help you highlight them in your listing. To discover more about this, just book a FREE Strategy Session with me Here.
5. Use the Right Keywords for the Target Market and Searches
Because you need to make your property listing stand out online, you have to incorporate the right keywords in titles, headings, and description. These keywords will allow search engines to serve up your listing for people searching for a property like yours. And to determine the best keywords, you will need a thorough knowledge of both your target market and the neighborhood. You need to know what potential buyers within your target market are looking for when it comes to features and amenities. Again, a great agent can be a valuable asset here.
6. Hire Professionals
Finally, to make your property listing stand out in Northwest Arkansas, you really shouldn’t try to do it all yourself. Your listing will stand out all the more when you hire professionals to apply their specialized expertise to the listing. These professionals include stagers, photographers, and maybe even copywriters to write the property description. And a phenomenal local real estate agent is almost a necessity because understanding the local market is critical for creating a listing that will stand out.
To find out how I can help make your listing stand out, contact me at (479) 777-3379
You can book a FREE Strategy Session with me Here.
Or Watch my “Pre-Listing Price Accelerator” Guide Here to see How To Maximize Your Home Sale and Prepare it for the Market.